Affiliation of Author, Researcher, or Creator
School of Communication
Department
Marketing Communication
Author(s)
Roxana D. Maiorescu
Resource Type
Book Chapter
Publication, Publisher or Distributor
Routledge
Publication Date
Fall 9-1-2025
Brief Description
For 25 years, Romanians fought to preserve Rosia Montana, a region whose gold and silver amount to 20 billion euros. Their victory was delivered in 2024, as the International Center for Settlement of Investment Disputes in Washington, DC ruled against the Canadian company that aimed to explore the mine. This analysis sheds light on political instability, perceived government corruption, and foreign intrusion, all of which led to intense and monthslong protests that Romania hadn’t seen since its 1989 revolution, when it liberated itself from communism. This case represents a David vs. Goliath-like story, in which a handful of poor families, armed with nothing but love for their land, win against all odds and manage to forever change the Romanian culture.
Keywords
corporate communication, activism, environmental activism, Romania, public relations
Recommended Citation
Maiorescu, R.D. (2025). Romania: ‘A country is worth more than its gold’: Activists defeat Canadian mining goliath. In Krishnamurthy Sriramesh (Ed.). Global Cases in Crisis Communication: A Socio-cultural Perspective. New York, NY: Routledge.
Preferred Citation Style
APA
Peer Reviewed
1
License Agreement
1
Included in
Advertising and Promotion Management Commons, Business and Corporate Communications Commons, Environmental Studies Commons, Marketing Commons