Title

The Elements of Blogging: Expanding the Conversation of Journalism

Author, Researcher, or Creator

Mark Leccese

Department

Journalism

Author(s)

Mark Leccese

Resource Type

Other

Publication, Publisher or Distributor

Routledge

Publication Date

2015

Brief Description

Becoming a blogger takes practice, hard work, and, ultimately, a passion for the craft. Whether you plan to blog on politics or parenting, The Elements of Blogging is designed to give you the skills and strategies to get started, to sustain your work, and to seek out a robust audience. This book is loaded with practical advice on important topics such as determining a niche, finding the best stories, and blogging effectively and ethically. It features examples from both amateur and professional bloggers that show the techniques for building an argument, finding a voice, crafting a headline, and establishing a brand.

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