The Elements of Blogging: Expanding the Conversation of Journalism
Department
Journalism
Author(s)
Mark Leccese
Resource Type
Other
Publication, Publisher or Distributor
Routledge
Publication Date
2015
Brief Description
Becoming a blogger takes practice, hard work, and, ultimately, a passion for the craft. Whether you plan to blog on politics or parenting, The Elements of Blogging is designed to give you the skills and strategies to get started, to sustain your work, and to seek out a robust audience. This book is loaded with practical advice on important topics such as determining a niche, finding the best stories, and blogging effectively and ethically. It features examples from both amateur and professional bloggers that show the techniques for building an argument, finding a voice, crafting a headline, and establishing a brand.