Crisis management at General Motors and Toyota: An analysis of gender-specific communication and media coverage

Author, Researcher, or Creator

Roxana Maiorescu, Emerson CollegeFollow

Affiliation of Author, Researcher, or Creator

School of Communication

Department

Marketing Communication

Author(s)

Roxana Maiorescu

Resource Type

Article

Publication, Publisher or Distributor

Public Relations Review

Publication Date

Winter 11-1-2016

Related Information

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Brief Description

This study applied the genderlect theory to analyze General Motors’ and Toyota’s senior executive crisis communication. The discrepancies in the two companies’ crisis responses were explained through female vs. male-specific communication. Further, the study applied the situational crisis communication theory to analyze the news valence in the media coverage of the crises. While a direct correlation between gender-specific communication and news valence was beyond the purpose of this study, the current analysis can serve as a basis for future research on best crisis communication strategies as informed by gender differences.

Keywords

public relations, gender, leadership, corporations, crisis management

Recommended Citation

Maiorescu, R. D. (2016). Crisis management at General Motors and Toyota: An analysis of gender-specific communication and media coverage. Public Relations Review, 42(4), 556-563.

Preferred Citation Style

APA

Peer Reviewed

1

License Agreement

1