Affiliation of Author, Researcher, or Creator
School of Communication
Department
Marketing Communication
Author(s)
Roxana Maiorescu
Resource Type
Article
Publication, Publisher or Distributor
Public Relations Review
Publication Date
6-1-2015
Brief Description
This paper uses the case of the Stillbirth and Neonatal Death Society (SANDS) in the UK and assesses its use of social media. The results reveal that SANDS engages in one-way communication and fails to take full advantage of the potential of the Web 2.0 to increase awareness, raise funds, and break the taboo around stillbirth and neonatal death. The results can be used to improve SANDS’ online communication and can be applied by similar nonprofits in the UK.
Keywords
public relations, stillbirth, comforting messages, social media, online communities
Recommended Citation
Maiorescu, R. (2015). Public relations for the bereaved: Online interactions in a community for stillbirth and neonatal death charity. Public Relations Review, 41(2), 293-295.
Preferred Citation Style
APA
Peer Reviewed
1
License Agreement
1