Corporate Relationship Management Strategy
Affiliation of Author, Researcher, or Creator
School of Communication
Department
Marketing Communication
Author(s)
Roxana D. Maiorescu
Resource Type
Book
Publication, Publisher or Distributor
Business Expert Press
Publication Date
1-29-2025
Brief Description
This book is perfect for corporate leaders, marketing communication practitioners, and students who want to gain a deep understanding of effective relationship management. It draws on research from business, organizational psychology, and communication whose insights it applies to practice through clear and practical examples. The chapters discuss the process of building and maintaining relationships via the consistent implementation of corporate values to ensure the stakeholders’ identification with the company. The reader will explore relationship management with employees and consumers in local and international environments, in offline and online interactions, and in times of crises. Finally, the chapters represent a journey into the role that leadership styles, internal cultures, and social media play in relationship management.
Keywords
relationship management, corporate communication, public relations, corporate identity
Recommended Citation
Maiorescu, R. D. (2025). Corporate Relationship Management Strategy. Business Expert Press.
Preferred Citation Style
APA
Peer Reviewed
1
License Agreement
1