So What! Measuring and Assessing Strategic Communications in Land Use Politics
Department
Communication Studies
Author(s)
Owen Eagan
Resource Type
Other
Publication, Publisher or Distributor
Saint University Press
Publication Date
2013
Brief Description
So What? presents a management consulting firm's approach to winning political campaigns. Though primarily written for real estate developers, the book has been hailed as the best business book on politics by industry, political, communications, and academic leaders.
License Agreement
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