Title

So What! Measuring and Assessing Strategic Communications in Land Use Politics

Author, Researcher, or Creator

Owen Eagan

Department

Communication Studies

Author(s)

Owen Eagan

Resource Type

Other

Publication, Publisher or Distributor

Saint University Press

Publication Date

2013

Brief Description

So What? presents a management consulting firm's approach to winning political campaigns. Though primarily written for real estate developers, the book has been hailed as the best business book on politics by industry, political, communications, and academic leaders.

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