Oscar Buzz and the Influence of Word of Mouth on Movie Success
Affiliation of Author, Researcher, or Creator
School of Communication
Department
Communication Studies
Author(s)
Owen Eagan
Resource Type
Book
Publication, Publisher or Distributor
Palgrave Macmillan
Publication Date
4-1-2020
Brief Description
This book explores why word of mouth is the most important determinant of a movie’s success. Beginning with a discussion of the enduring appeal of movies, and why the box office has survived the disruption of television and will likely survive the disruption of streaming services, Owen Eagan goes on to discuss the unpredictable nature of movies and ways to mitigate their risk. His astute analysis sheds light on the role of film festivals, film critics, Oscar campaigns, and word of mouth in influencing a film's success. Eagan concludes with a summary of why word of mouth is the most influential among all the variables that affect a film’s outcome. Expertly synthesizing quantitative analyses of box office data with illuminating insights from industry experts, this concise and engaging book presents findings with important implications for scholars, industry insiders and marketing professionals alike.
Keywords
Oscar, Academy Awards, Movie, Film, Buzz, Word of Mouth
Preferred Citation Style
Chicago Manual